Survey Shows the Needs/Wants of Cattlemen

Cattle | Survey Shows the Needs/Wants of Cattlemen

In order to be truly profitable, cattle producers need to be able to raise calves or feeder cattle that meet the expectations of the buyer. However, this is not always as apparent or easy as it would seem. Cattlemen may not be compensated for genetically superior cattle because they are not producing the type of product that the feedlot operators consider economically important.

A survey conducted by the Oklahoma Cattlemen’s Association showed that cattlemen often have very different opinions as to what is important in the three phases of beef production. The respondents to the survey included all segments of the cattle industry. The survey showed that the selling party often had misperceptions of what the buying party was looking for. Understanding these differences can help cattlemen produce a product that better meets the needs of the potential buyer, enabling both sides to improve their profit potential.

The top eight factors considered to be most important to the stocker buying calves are:

  • Degree of finish
  • Frame
  • Sex
  • Weighing conditions
  • Breed
  • Degree of muscling
  • Purchase weight
  • Purchase age

The top eight factors considered to be most important to the feeder finishing cattle are:

  • Degree of finish
  • Weighing conditions
  • Breed
  • Source (state or region)
  • Historical feeder average daily gain
  • Historical feeder health
  • Degree of muscling
  • Frame
  • Historical carcass performance

Learning to develop management and feeding programs that are not only profitable at the cow/calf level but are also profitable to backgrounders or feeders as well, enables all aspects of the cattle production chain to earn the premiums they want for their cattle. Purina products and programs are designed to help meet these needs and wants.

Rewritten from an article appearing in Successful Farming, May, 1989.

Johnson's Milling & Feed Inc. carries an array of animal health supplies for your veterinary needs, daily requirements, and emergency supplies, including supplements and formula. Please call us or stop in to learn more about our complete selection of animal health supplies.


The following is a partial list of the products we have available for cattle, equine, goat, poultry, sheep, and swine:


  • Paste
  • Injectable
  • Feeding Block
  • Boluses
  • Pour On
  • Pellet Feed Additive


  • Sprays
  • Roll On
  • Super Mask II
  • Dust
  • Feeding Blocks
  • Ear Tags


  • Hoof Management
  • Nutritional Vitamins
  • Pain Management
  • Weight Builder

Antibiotics & Injectable Medications

  • Penicillin
  • Tylan
  • Liquamycin
  • Vitamin B Complex

Wound Care

  • Cut-Heal
  • NFZ Salve & Powder
  • Matrix Wound Care Products
  • Tri-Care

Livestock Vaccinations and More!

If you are not sure which product will suit your needs, just ask one of us. We will be glad to assist you.